Client. Nike
Title. JUST DO IT
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A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.
Client. Nike
Title. JUST DO IT
​
A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.
Welcome to UNDERDOGS. An ad agency delivering big thinking for small, medium, and local businesses.
First, there was David vs Goliath.
Then the Wright Brothers beat gravity.
Muhammad Ali famously knocked out Sonny Liston.
Kevin McCallister outsmarted two burglars.
And Banksy took on the establishment with a spray can.
In all walks of life, underdogs step up and use creativity to beat the odds.
We're here to help businesses do the same.
about
Conventional thinking says the biggest always wins.
We don’t buy into that.
We believe in starting small and thinking big.
In defying the odds.
In doing things different.
We outthink the competition.
We challenge the established.
We change the game.
We help brands punch above their weight.
And we help them conquer with creativity.
Welcome to UNDERDOGS.​​​
services
Branding
Creating brand identity that makes businesses more memorable.
Advertising
Big ideas designed to help smaller companies punch above their weight.
Social & Digital
Scroll-stopping thinking that keeps brands relevant, visible and talked about.
Direct Marketing
Targeted ideas designed to gain awareness and prompt action.
Experiential
Immersive experiences that stop customers in their tracks.
Website Design
Beautiful websites built to tell your story, act as a shop window and convert visitors.
Website Management
Ongoing care that keeps your site fast, fresh, and performing.
testimonials
"Working with Underdogs has been a fantastic experience. Pete was professional, approachable, and genuinely invested in my business as much as I am. I wouldn't hesitate to recommend them to any business looking to improve their visibility.”
Jordan Stansbury
Owner – Triumph Boxing Club
"I was expecting greatness but this campaign has blown my mind."
Emma Jenkins
Media & Communications Director – St Paul's Hostel
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"I engaged Peter to support TheJobPost in the early stages of our launch - he immediately grasped a great understanding of what we want to achieve in revolutionising the recruitment market. As such, the quality of work and creativity was superb and good value for money as our registrations increased four fold."
John Paul Caffery
Founder – TheJobPost & Co-Founder – Reactoo
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